When Globus Medical and NuVasive joined forces, we needed to create our merger announcement campaign. We created an interim brand using a co-brand lockup and background gradient creative using both brand colors, which was distributed to all employees on the day of the deal closing.

We wanted to ground our stakeholders on our combined why, the patient. We provided a unifying campaign for the organization and demonstrated our commitment to helping to provide innovative technologies and industry-leading clinical support around the globe.