Intelligent Surgery campaign
Company
NuVasive
Year
2022
For more than 20 years, NuVasive has been innovating in spine surgery, not settling for good enough. Surgeons continue to look for increased reproducibility and better outcomes. We identified what will differentiate innovation moving forward, allowing us to change patient lives even more.
From planning to execution to postoperative data, “intelligent surgery” will allow our portfolios to provide better outcomes to the surgeon, patient, and hospital.
To successfully introduce this concept to surgeons and hospital partners, we created an intriguing campaign that simplified our forward-thinking solution to spine surgery.
The campaign was released at our annual Investor Day, then carried through internal and external events and initiatives throughout the year.
We pulled the campaign into our sales enablement platform, our training content for surgeons and sales reps, and all digital platforms to create our new, robust corporate story. Prospective job seekers, competitors, surgeon customers, and potential patients would be able to identify “intelligent surgery” as the latest NuVasive approach to innovation.
