At NuVasive, we host our annual sales incentive trip for top commercial team members. Typically, our event creative is driven by the location and includes subtle nods to our NuVasive brand.

When approached about our 2024 trip, we wanted to focus on the location, the Chileno Bay Resort in Cabo San Lucas. We selected the final creative style because of its lively and vibrant aesthetic.

Below are the conceptual directions pitched, including proof of concept mockups for the selected event creative.