When our commercial team at NuVasive implemented Salesforce, we wanted to infuse it with The Cheetah Way. We wanted to embed the company's culture within the platform so it would feel like us, and remind us of our values: we think, we do, and we care.

Pulling inspiration from Salesforce avatars, we created our cheetah. Additionally, we introduced orange and yellow to the palette to complement our purple. We wanted to create a sense of calm at the end of the sales rep’s busy day.

In partnership with internal collaborators and external consultants, we brought The Cheetah Way to life in a beautiful new way.

Below is the final user profile and avatars we created.