Medication Management campaign

Company
CareFusion

Year
2014

CareFusion ran an awareness campaign highlighting the mismanagement of medication in hospitals in 2014.

The goal was to drive awareness and ultimately demonstrate the need for the CareFusion Pyxis management system, a solution to help track medication from hospital delivery shipment to the patient. The campaign utilized satire to highlight common patterns of medication mishaps in hospitals.

“I’m supposed to go to Beverly. But first, who’s up for a game of barcode roulette?”
”Bob dumped me because I was late. I’ll make him pay.”
“I can cost you millions without proper supervision.”
"I'm Sarah's pain prescription. Too bad I thumbed a ride home with a different Sarah. She said we're going to a party."

Medication Management campaign

“I’m supposed to go to Beverly. But first, who’s up for a game of barcode roulette?”

”Bob dumped me because I was late. I’ll make him pay.”

“I can cost you millions without proper supervision.”

"I'm Sarah's pain prescription. Too bad I thumbed a ride home with a different Sarah. She said we're going to a party."

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