Innovation Event
Company
NuVasive
Year
2022
Our team developed the NuVasive Innovation Event as a bi-annual content strategy to consolidate content capture, align procedural marketing initiatives, provide customers with high-value content throughout bi-annual integrated campaigns, and drive engagement with our digital content, to tell a more holistic story.
The team storyboarded a 30-minute video to introduce Intelligent Surgery, show a real-world application through a surgical case walkthrough, procedural segments with product leadership and surgeon KOLs, and developed a five-phase integrated campaign primarily leveraging content captured during on-site filming, spanning social media (LinkedIn and Instagram), email, text messaging and YouTube Live.
The final video included high-impact content that could be broken down and repurposed to drive additional traffic to the video.
Our team provided art direction to a team of employees and vendors to create this robust body of work.
The November 2022 Innovation Event achieved our objective by aligning messaging of our four procedural portfolios and introducing the concept of intelligent surgery, all while consolidating and reducing Company spend, all content created under $42k total.
