Smart Strategy. Powerful Storytelling.

Helping brands cut through the noise, connect with audiences, and create lasting impact.

Strategist. Storyteller. Designer.
Unapologetic Espresso Enthusiast.

I’m Victoria — the creative force and strategic mind helping brands find their voice and make a lasting impact.

Part brand architect, part messaging maestro, and part content powerhouse, I bring a rare mix of creativity, strategy, and data-driven insights to help brands stand out and thrive.

I specialize in transforming complex ideas into compelling brand stories. Whether it's shaping a brand’s visual identity, crafting high-impact content, or managing strategic communications, I ensure every message resonates.

The Strategy Behind the Success

With 12+ years of experience, I’ve seen it all—from startups fighting for market share to billion-dollar companies redefining their presence. Whether you need a full rebrand, a digital marketing overhaul, or a fresh way to engage customers, I build strategies that don’t just look good—they deliver real, measurable impact.

What I do

  • Your brand isn’t just a logo—it’s an experience. I craft strategies that give your brand a distinct identity, ensuring it stands out in a competitive market.

  • Clear, compelling messaging is at the heart of every great brand. I develop content strategies, oversee brand communications, and create messaging that captivates and converts.

  • The digital landscape changes fast. I help brands adapt with innovative marketing strategies, leveraging the right tech to engage customers effectively.

  • Need a refresh? I help companies reposition themselves for maximum impact, whether it’s a subtle messaging shift or a full-scale rebrand.

  • It’s not just about attracting customers—it’s about keeping them. I develop strategies that foster brand loyalty and turn customers into lifelong advocates.

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Why work with me?

Creative & Data-Driven

I combine storytelling with analytics, making sure every decision is backed by insights that drive success.

Smart, Cost-Effective Strategies

Strategic growth doesn’t have to break the bank. I optimize resources to deliver high-impact, budget-conscious solutions.

Proven Track Record

From billion-dollar rebrands to industry-changing marketing campaigns, I bring a results-driven approach that fuels growth.

  • "Victoria is a true professional who consistently exceeds expectations. Her ability to collaborate seamlessly, bring creative solutions to the table, and ensure deadlines were consistently met was instrumental in our success."

    Miranda Toledo
    Senior Product Manager, Philips

  • “Victoria is a top-notch communication specialist, always accessible and proactive. Her attention to detail and aesthetic sense are greatly valued at Spineart.”

    Channy EM
    Director of Marketing, Spineart

  • “Her creative genius is undeniable, consistently producing unique campaigns and content that resonated deeply with different audiences."

    Melanie Ordonez
    Manager, Corporate Brand and External Communications, NuVasive

  • “Victoria is fantastic… She has a great balance of strategy and process, with one of the best creative eyes I’ve seen.”

    Michael Farrington
    Chief People Officer, Globus Medical

  • “She has exacting standards, a clear vision and experienced marketer… She always communicated quickly, clearly, and with enough detail to set me up for success."

    Nadia Borowski Scott
    Owner, Alchemy Mediaworks