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Solving your brand’s biggest challenges

Let’s amplify your brand presence and drive meaningful results.

With a passion for creativity and a strategic mindset, I bring a wealth of experience in crafting compelling brand narratives and developing customized strategies to engage audiences.

Whether you're a startup aiming to establish your brand identity or an established business seeking a fresh perspective, I'm here to collaborate and help you achieve your goals.

Hi! I’m Victoria, a creative director, brand developer, and data-driven marketer.

With over a decade of experience in creative design, brand development, and marketing, I can bring impressive know-how to your next brand initiative.

  • Creative and Digital Marketing

    Crafting compelling narratives is an art. With over a decade of expertise, trust me to elevate your brand story. Let's shape it together and deploy it strategically.

  • Brand Strategy and Development

    Your brand's perception is crucial. Let me help you launch, refresh, or reposition your brand for deeper audience resonance and success.

  • Campaign and Content Creation

    In today's digital era, social media is key. Let's set precise objectives, establish your content framework, and drive exponential growth. Let's make it happen.

Work with me

  • "Victoria is fantastic… She has a great balance of strategy and process, with one of the best creative eyes I’ve seen. On top of that, Victoria leads well and gets the most out of her people.”

    Michael Farrington, Chief People Officer at Globus Medical

  • “Victoria is a responsive and strategic leader with unparalleled attention to detail… She is dedicated to nurturing talent, taking the time to assist her reports when needed without hesitation, and providing thoughtful, creative solutions.”

    Allison Murphy, Senior Designer

  • “Victoria is not only an incredibly talented Creative Director, but also a very compassionate and caring team leader. Her eye for contemporary design is second-to-none... As a people manager, Victoria creates a caring and enjoyable work environment, where staff feel seen and heard.”

    Dan Vyse, Digital Marketing Specialist

  • “It’s an absolute pleasure witnessing Victoria’s enthusiasm as the creative force behind our brand. From building a team of creative minds to forging ironclad partnerships across departments, she's not just a creative director, she's an architect of success.”

    Jennica Reeves, Sr. Manager, International Marketing

  • “Her creative genius is undeniable, consistently producing unique campaigns and content that resonated deeply with different audiences (employees, surgeons, and patients)… Victoria is more than a talented colleague, she's an inspiring partner and a true asset to any team.”

    Melanie Ordonez, Manager, Corporate Brand and External Communications

  • “She has exacting standards and a clear vision as an art director and experienced marketer… She always communicated quickly, clearly, and with enough detail to set me up for success as we worked through sometimes complex long-term projects.”

    Nadia Borowski Scott, Alchemy Mediaworks

Brands and clients

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Career highlights

  • Rebranded multiple billion-dollar companies

  • Built an in-house team (saving $1 million my first year at NuVasive)

  • Implemented a digital asset management (DAM) system

  • Established an Employee Value Proposition (EVP)

  • Led brand integration initiatives (strategy, social, web, and more)

  • Led and influenced teams, not just managed them

View my work

2023 Honoree for San Diego Business Journal Leaders of Influence in Advertising, PR and Marketing